![]() ![]() So even if you think you have the best product in the world or are serving the greatest cause of all, you still have to consider the price of everything. Your brand also determines the type of customers you get - easy or high-maintenance, profitable or penny pinching. Case in point: most video websites are free, but while YouTube’s traffic has continued to grow, the YouTube wannabes are mostly flat or declining. A strong brand generates additional traffic effortlessly.
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